Designer Handbags - What Really Makes Them So Popular?
by Rufus
Steele
zone3
There are many, many designer handbags available to own these
days.
So what is it that makes one more famous or more popular than the
other? What factor above all else determines whether or not a range is
going to be a winner or a huge flop?
Well, design quality certainly has to play a big part in it.
I mean, who's going to buy a bag that looks as though it's about to
fall to pieces? Worse still, what if it looks as though it has fallen to
pieces as it sits on display in your local store?
How will you be able to keep a straight face as the suitably reverent
sales assistant dons her white cotton gloves before handling the bag as
though it were the winning lottery ticket -- (rare and highly valuable and
more than likely to explode in your face than actually be real!)
Beyond the point of many handbag lovers thinking that a Hobo style bag
meant it should look as though it's suitable only for a hobo to carry,
build quality has to be good and durable to add credit to the designers
name and assure the buyer that they are getting real value for their hard
earned dollars.
The looks of the designer handbag also need to be right.
With the huge number of different people looking to buy a designer
handbag, there is always going to be a huge difference in opinions as to
what looks good and what doesn't.
What others like as a design or style, you might think has been dragged
backwards through the proverbial hedge - having already been rejected by a
pop art museum!
But it's this subjective link that gives each designer their strength!
Their unique style and imagination can inspire people to pay a deposit to
reserve the latest creation before they've even seen a picture of it.
Lovers of a specific designer label can spend hours and days trying to
track down each bag released under a specific design, range or label even.
Take the Louis Vuitton Cherry Blossom range as an example.
Created by Takashi Murakami in conjunction with Marc Jacobs of LV, this
range consisted of a retro handbag, a papillon and a pochette. Lovers of
LV or Murakami would collect the "set". As the Cherry Blossom range came
in three color combos -- chocolate/pink, red/cream, pink/pink -- people
would also look to buy each color set as well.
The power of the design, coupled with the appeal of the name,
encouraged them to buy!
If it's a really 'top notch' name like Hermes or Versace then you need
to add your name to a wait list. This list can stretch to more than two
years for certain bags.
Everybody ranks the different designers according to their budget --
assigning in their mind a scale to attain. The same as everyone looks to
upgrade their home or car, designer handbag lovers always aspire to move
into the next bracket of handbag.
But I think that the biggest means by which designer name handbags
prosper and grow or fade away with a whimper is down to good old
communication.
Work with me for a minute!
How many bags do you own?
Of those, how many are from the same house?
Now then -- of those from the same designer, the same design house
label, how many did you buy after someone else had spoken to you about it?
It can be anything from a simple comment that someone dropped in a
conversation, to a friend specifically emailing you to tell you about the
super dooper new XXX from the house of XXXX!
Now work backwards.
How many handbags do you own that you wouldn't have bought unless
someone communicated about it to you?
1? 5? 10?
That communication has helped the designer sell more of his handbags
than he would have normally, which in turn helps to build up his
reputation and the strength of his name!
Design houses can (and often do!) throw as much money as they like into
their advertising and marketing campaigns. The latest rake thin super
model graces pages and posters, clutching the latest Hackyunaki hobenger
bag to their bosom and beaming insanely!
"I'm beautiful only because I hold a Hackyunaki bag" they seem to say
to you.
But if the people who buy and use their products don't talk about them
in glowing terms, if they don't love them SOOOO much that they have to
tell all their friends abut them, they'll never become a success in the
world of designer handbags.
So the answer to the riddle of what makes a particular designer handbag
a success is -- you!
You make designer name handbags popular and a success as much as you
have the power to make them a failure, never to waste store space
again!
Just by loving them and talking about them!
ABOUT THE AUTHOR
Rufus Steele is the author and creator of the Louis Vuitton Handbags
website, a site dedicated to all things Louis Vuitton and designer
handbags.
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